Honest pricing for B2B sales teams.

Different math. Legacy platforms charge $99–$3,000 per seat per month for a stale database that refreshes every 6–18 months, plus credits per send. Most of that spend goes to emails nobody reads — your own data shows it in your reply rate. Prsona reads the prospect's actual page at the moment of outreach: current data by definition, personalization grounded in what's literally on the page, and naturally lower volume because you're investing real attention per prospect (which is exactly what saves your reply rate and your domain reputation). You'll spend less on a Launch seat than you'd burn in wasted Apollo credits in your first month. We charge for outcomes, not for blasting.

Two reasons. First: every prospect analysis and email draft is an inference call against a frontier large-language-model provider — a real per-call cost we pay on your behalf. Unlimited credits would either be financially unsustainable at an honest price point, or we'd quietly route to a cheaper, lower-quality model to make the math work (which is what budget-tier competitors do — and you can read it in their drafts). Second: hard credit caps protect your team from runaway cost. A buggy automation or a compromised seat can't drain six months of budget overnight. Credits keep the math predictable in both directions — for us and for you.

10 lifetime credits is enough to analyze 5–10 real prospects, generate 3–5 drafts, and confirm Prsona reads your specific industry's profiles correctly. That's the actual buying decision — does this work for me, on my list, today? Anything more becomes a perpetual trial, which incentivizes farming and disincentivizes paid usage. The Solo plan never expires; you can use those 10 credits on your own timeline. The Chrome extension itself is always free — saving contacts, reviewing past drafts, and the side panel UI never meter.

Two paths. (1) Upgrade to a paid plan from the dashboard — your team gets the higher monthly cap immediately and any work-in-progress drafts stay accessible. (2) On paid plans, buy a one-time top-up pack with no auto-renew. Free plans don't get top-ups by design (otherwise the free tier becomes a perpetual trial). The Chrome extension never stops working when credits run out — saving contacts and reviewing past drafts stays free forever. Only AI generations meter.

Yes — upgrade, downgrade, or cancel any time from the dashboard billing page. Upgrades activate immediately and Stripe prorates the difference automatically. Downgrades and cancellations take effect at the end of the current billing cycle, so you keep every credit and feature you paid for through that period. Annual plans don't refund mid-cycle, but you keep access through the renewal date.

One credit = one full AI generation. That covers a prospect analysis (extracting name, role, company, hooks, score factors, company signals from the page) OR one email draft. The Chrome extension itself is always free — only the AI calls meter.

Yes — annual billing saves ~20% on every paid tier. Launch is $24/seat/month annually (vs $30 monthly); Accelerate is $40/seat/month annually (vs $50 monthly). Same features either way. We don't surprise-renew you — Stripe sends a reminder email 14 days before annual renewal.

Each seat is one rep with their own login, draft history, personal voice layer, and credit allocation against the team pool. Launch supports up to 10 seats. Accelerate includes 3 seats with unlimited additional at $50/month each. Command (enterprise) is custom-scoped to your team size and procurement requirements. Seats are added or removed instantly from the dashboard team page.

Launch is single-team focused: brand voice, personal voice, selectable hooks, unlimited CSV export, and the full Chrome extension. Accelerate adds team analytics, duplicate-prospect detection, hook effectiveness data, draft variants, CRM integrations, and priority support — the features small sales teams need once they grow past one rep and start operating like a sales org. Most teams start on Launch and graduate to Accelerate around the 3-rep mark.

Not currently — and that's deliberate. The Solo free plan with 10 lifetime credits is the trial. Ten credits is enough to test prospect extraction, hooks, and AI email generation on real prospects from your real list. If those 10 credits don't convince you the product works for your workflow, a 14-day extended trial wouldn't either — it would just delay the decision. We'd rather earn your money on the work, not on the trial mechanic.

All major credit and debit cards via Stripe. Enterprise customers on Command can pay via invoice with NET-30 terms. We do not currently accept ACH transfers, PayPal, or crypto — Stripe-routed cards keep the billing surface narrow, predictable, and dispute-friendly.

Yes. Every database table that holds organization data has Row Level Security forced at the Postgres layer — your team's data is physically inaccessible to any other organization, enforced by the database itself, not just the application. Cross-tenant queries return zero rows by construction. Our error monitoring catches any silent failure in real time. Stripe handles all payment data; we never see card numbers. We don't sell, share, or train on your prospect data.