The end of copy-paste prospecting

Your reps spend 40% of their day
not selling.

Scrolling LinkedIn. Copy-pasting into ChatGPT. Waiting for a generic email that sounds like every other AI cold email in their prospect's inbox. Prsona eliminates all of it.One click extracts prospect intel from any page, generates a personalized email in your brand's voice, and saves it — all without leaving the browser.

Works on LinkedIn, Twitter/X, company pages, and any website. Chrome extension installs in 10 seconds.

Prsona
Jane Smith
VP of Engineering @ Acme
87
HIGHJust promoted to VP — congratulate and connect
MEDPosted about scaling eng teams last week
LOWUniversity of Michigan alum
Generate Email
3-second prospect extractionName, role, company, hooks — instant from any page
LinkedIn-native prospectingReads profiles, posts, and bios directly on-page
Personalized, not AI spamEmails reference real hooks from their actual content
One brand voice, every repDirector-controlled tone across your entire team
The difference

One voice. Every rep. Every channel.

Directors set the voice. Prsona enforces it — across every email, every LinkedIn DM, every follow-up your team sends.

Director sets the voice
ToneDirect. Warm. No jargon.
LengthUnder 75 words
Sign-off{First name}
NeverPitch in the first line
Maya Rodriguez
Cold email · Sarah (VP Ops)
Saw your post on attribution breaking down at 50+ reps — that's the exact moment most teams stop trusting the dashboard. Curious if that's what you're navigating at Acme right now.
— Maya
Jordan Kim
LinkedIn DM · Derek (Head of GTM)
Congrats on the Series B — and the 5 GTM roles you're hiring. Most teams your size break their pipeline math in the first 90 days post-raise. Worth 15 min?
— Jordan
Alex Tran
Follow-up · Priya (CRO)
Know your week is packed, so I'll keep this short: the attribution deck we talked about is attached. One question — is Q3 planning the right window, or already decided?
— Alex

Three reps. Three prospects. One voice — controlled by their sales director.

Your best rep wrote a line that landed. Your new SDR wrote a line that cringed. Without Prsona, that gap widens every week. With Prsona, every AI-generated message draws from a single brand voice your leadership owns. Update your positioning once — every rep's next reply adopts it instantly.

See how it works →

The old way of sales prospecting

  • Open LinkedIn. Scroll through their profile. Read their posts. Manually research every prospect.
  • Copy-paste their info into ChatGPT with a long prompt and wait for a response.
  • Get a generic AI cold email that sounds like every other template in their inbox.
  • Manually save the contact to your CRM. Hope your brand voice was consistent.
  • Repeat 50+ times a day. Burn out by Thursday. Pay $200-500/seat for the privilege.

The Prsona way

  • Click the Prsona icon. Prospect data extracted instantly from any webpage.
  • AI finds real conversation hooks from their actual LinkedIn posts and content.
  • Pick your hooks. Generate a personalized email that follows your brand voice.
  • Contact saved automatically. Draft stored in your team dashboard.
  • Every rep sounds like your best rep. Sales directors stay in control of messaging.
Built for real sales workflows

AI sales prospecting tools your reps actually need.
Nothing they'll never open.

Prsona isn't a CRM. It isn't a data provider. It's the AI-powered layer that sits between your reps and their prospects — and makes every touchpoint count.

One-Click Prospect Data Extraction

Navigate to any LinkedIn profile, Twitter/X bio, or company page. Click once. Prsona reads the entire page and pulls out name, role, company, bio, recent activity, and contact details — in 3 seconds.

AI-Powered Conversation Hooks

Every prospect gets 3-5 tailored conversation starters pulled from their real content — a recent promotion, a LinkedIn post they wrote, a shared connection point.

Brand Voice Control for Sales Directors

Set your team's tone, messaging rules, and guardrails once. Every rep's AI-generated email follows the same playbook — consultative, never pushy, always on-brand.

Team Dashboard & Contact Management

Every contact, draft, and prospect insight from across your team — in one place. See who's prospecting who, review draft quality, export contacts to CSV.

Who it's for

Built for B2B sales teams that prospect for a living.

SDRs & BDRs

Stop spending your morning scrolling LinkedIn and copy-pasting into ChatGPT. Analyze a prospect and draft a personalized email in the time it used to take to find their job title.

Account Executives

Walk into every call armed with hooks, company signals, and prospect context. Generate follow-up emails that reference exactly what your prospect cares about.

Sales Directors & RevOps

Set brand voice once, enforce it everywhere. Every AI email your team sends follows the same tone, rules, and messaging playbook.

How it works

Three clicks. Zero tab switching.
One genuinely personalized sales email.

  1. Land on any prospect's page

    LinkedIn profile, Twitter/X bio, company about page, personal blog — Prsona's Chrome extension works anywhere there's text about a prospect.

  2. Click Analyze — AI extracts everything

    Prsona reads the full page, extracts structured prospect intel, identifies conversation hooks from their real content, and calculates a relevance score — in under 5 seconds.

  3. Pick hooks, generate email, send

    Select which conversation hooks matter most. Generate a personalized cold email that follows your brand voice and references real details from their page.

Cut your prospecting stack.
Keep the results.

Most B2B sales teams pay $200-500/seat/month across lead enrichment tools, email personalization software, and data providers.

Typical prospecting stack

Lead enrichment (ZoomInfo, Apollo)$100-300/mo
AI email tool (Lavender, Regie)$30-90/mo
Data exports & cleanup$50-100/mo
Total per seat$180-490/mo

Prsona — the affordable ZoomInfo alternative

On-page prospect data extractionIncluded
AI cold email generation (brand voice)Included
Contact management + CSV exportIncluded
Total per seat$30/mo
Pricing

Simple, per-seat pricing.
No surprises. No contracts.

Start free with 10 AI credits. See value on day one. Upgrade when your team is ready to scale.

MonthlyAnnual Save 20%

Solo

See why sales reps love Prsona

$0
Get Started Free
  • 10 AI credits / month
  • 1 team member
  • Prsona Standard AI
  • AI prospect analysis + conversation hooks
  • AI email draft generation
  • CSV export (10 contacts)
  • Chrome extension

Launch

For reps who prospect daily

$30/seat/month
Start Free Trial
  • 300 AI credits / seat / month
  • Up to 10 seats
  • Prsona Pro AI
  • Selectable conversation hooks
  • Brand voice configuration
  • Unlimited CSV exports
  • Draft history + saved contacts
  • Full team dashboard

Need more? Contact us about Command — custom volume, SSO, dedicated support, and our full Prsona Pro AI tuned to your team.

Frequently asked questions

What is Prsona and how does it work?

Prsona is an AI-powered Chrome extension for B2B sales prospecting. Navigate to any webpage — a LinkedIn profile, Twitter bio, or company page — click the Prsona icon, and AI instantly extracts the prospect's name, role, company, and conversation hooks. Then generate a personalized cold email in your brand voice, save the contact, and move on.

How is Prsona different from ZoomInfo or Apollo?

ZoomInfo and Apollo are database-first tools that charge $200-500/seat/month for contact data. Prsona reads the actual content on the page you're already viewing, extracting richer and more current information. Plus, Prsona includes AI email generation with brand voice control — all starting at $30/seat.

Does Prsona work with LinkedIn?

Yes — Prsona is LinkedIn-native. It reads LinkedIn profiles, posts, activity, and bios directly on the page. Just click the extension icon on any LinkedIn profile and Prsona handles the rest.

What makes the AI emails better than ChatGPT?

Three things: (1) Prsona automatically extracts prospect data — no copy-pasting, (2) the AI uses real conversation hooks from their content, not generic openers, and (3) every email follows your team's brand voice settings.

Can I control what my team's AI emails sound like?

Absolutely. Sales directors set brand voice rules, tone guidelines, and messaging guardrails in the team dashboard. Every AI-generated email from every rep automatically follows those rules.

Is there a free plan?

Yes. Prsona's free plan includes 10 AI credits per month, the Chrome extension, prospect analysis with conversation hooks, and AI email generation. No credit card required.

Your prospects can smell a template.
Give them something real.

Every cold email your sales team sends should feel like it was written for one person — because with Prsona, it was.

Free plan. No credit card. Works in 10 seconds.