AI sales tool · Cold email generator · Chrome extension

The AI sales tool that writes cold emails in your team voice.

Your reps spend 40% of their day not selling. Scrolling LinkedIn, copy-pasting into ChatGPT, sending generic AI cold emails that sound like every other template in the inbox. Prsona ends that. One click reads a prospect's LinkedIn profile, finds real conversation hooks, and writes a personalized cold email in your team voice.

Works on LinkedIn profiles. Chrome extension installs in 10 seconds. More page types are on the roadmap.

Prsona
Jane Smith
VP of Engineering @ Acme
87
HIGHJust promoted to VP — congratulate and connect
MEDPosted about scaling eng teams last week
LOWUniversity of Michigan alum
Generate Email
3-second prospect extractionName, role, company, hooks — instant from any page
LinkedIn-native prospectingReads profiles, posts, and bios directly on-page
Personalized, not AI spamEmails reference real hooks from their actual content
One brand voice, every repDirector-controlled tone across your entire team
The difference

One voice. Every rep. Every channel.

Directors set the voice. Prsona enforces it — across every email, every LinkedIn DM, every follow-up your team sends.

Director sets the voice
ToneDirect. Warm. No jargon.
LengthUnder 75 words
Open withA specific signal — never a pitch
NeverBuzzwords like "circle back"
Maya Rodriguez
Cold email · Sarah (VP Ops)
Saw your post on attribution breaking down at 50+ reps — that's the exact moment most teams stop trusting the dashboard. Curious if that's what you're navigating at Acme right now.
— Maya
Jordan Kim
LinkedIn DM · Derek (Head of GTM)
Congrats on the Series B — and the 5 GTM roles you're hiring. Most teams your size break their pipeline math in the first 90 days post-raise. Worth 15 min?
— Jordan
Alex Tran
Follow-up · Priya (CRO)
Know your week is packed, so I'll keep this short: the attribution deck we talked about is attached. One question — is Q3 planning the right window, or already decided?
— Alex

Three reps. Three prospects. One voice — controlled by their sales director.

Your best rep wrote a line that landed. Your new SDR wrote a line that cringed. Without Prsona, that gap widens every week. With Prsona, every AI-generated message draws from a single brand voice your leadership owns. Update your positioning once — every rep's next reply adopts it instantly.

See how it works →

The old way of sales prospecting

  • Open LinkedIn. Scroll through their profile. Read their posts. Manually research every prospect.
  • Copy-paste their info into ChatGPT with a long prompt and wait for a response.
  • Get a generic AI cold email that sounds like every other template in their inbox.
  • Manually save the contact to your CRM. Hope your brand voice was consistent.
  • Repeat 50+ times a day. Burn out by Thursday. Pay $200-500/seat for the privilege.

The Prsona way

  • Click the Prsona icon. Prospect data extracted instantly from a LinkedIn profile.
  • AI finds real conversation hooks from their actual LinkedIn posts and content.
  • Pick your hooks. Generate a personalized email that follows your brand voice.
  • One click to save the prospect to your team dashboard. Drafts stored alongside the contact.
  • Every rep sounds like your best rep. Sales directors stay in control of messaging.
Built for real sales workflows

AI cold email and sales prospecting tools your reps actually use. Not ones they'll never open.

Prsona isn't a CRM. It isn't a data provider. It's the AI cold email generator and prospect extraction layer that sits between your reps and their prospects — and makes every touchpoint count.

One-Click Prospect Data Extraction

Open any LinkedIn profile. Click once. Prsona reads the page and pulls out name, role, company, bio, and recent activity — in 3 seconds.

AI-Powered Conversation Hooks

Every prospect gets 3-5 tailored conversation starters pulled from their real content — a recent promotion, a LinkedIn post they wrote, a shared connection point.

Brand Voice Control for Sales Directors

Set your team's tone, messaging rules, and guardrails once. Every rep's AI-generated email follows the same playbook — consultative, never pushy, always on-brand.

Team Dashboard & Brand Voice Control

Every contact, draft, and prospect insight from across your team in one place. Sales directors set the brand voice once and every rep AI cold email follows it. CSV export, draft review, team analytics.

Who it's for

Built for B2B sales teams that prospect for a living.

Each role uses Prsona differently. Pick the page written for your day.

SDRs & BDRs →

High-volume daily outreach. Per-prospect drafting drops from 8-12 minutes to about 30 seconds, in the team brand voice configured by your manager.

Founders →

Founder-led sales without the $200-500/seat enterprise stack. $30/seat, no multi-seat minimum, no annual contract.

Sales Leaders →

VPs of Sales, Directors, CROs. Brand voice configured at the team layer, audit log of every generation, predictable per-seat economics.

Virtual Assistants →

VAs running prospecting for clients. Configure the principal's voice once per workspace; every draft sounds like them.

See all role-specific pages on the Solutions hub — including Enterprise for 25+ rep organizations.

How it works

Three clicks. Zero tab switching.
One genuinely personalized sales email.

  1. Open a prospect's LinkedIn profile

    Prsona's Chrome extension reads LinkedIn profiles directly — name, role, company, recent posts, and bio content. More page types are on the roadmap.

  2. Click Analyze — AI extracts everything

    Prsona reads the full page, extracts structured prospect intel, identifies conversation hooks from their real content, and calculates a relevance score — in under 5 seconds.

  3. Pick hooks, generate email, send

    Select which conversation hooks matter most. Generate a personalized cold email that follows your brand voice and references real details from their page.

The AI cold email generator that replaces your prospecting stack.

Most B2B sales teams pay $200-500/seat/month across lead enrichment ( ZoomInfo, Apollo), AI email tools (Lavender, Regie), and data exports. Prsona consolidates the layer reps actually touch.

Typical prospecting stack

Lead enrichment (ZoomInfo, Apollo)$100-300/mo
AI email tool (Lavender, Regie)$30-90/mo
Data exports & cleanup$50-100/mo
Total per seat$180-490/mo

Prsona — the affordable ZoomInfo alternative

On-page prospect data extractionIncluded
AI cold email generation (brand voice)Included
Contact management + CSV exportIncluded
Total per seat$30/mo
Pricing

Simple, per-seat pricing.
No surprises. No contracts.

Try Prsona with 10 free AI credits. No card required. Upgrade when you’re ready to scale.

MonthlyAnnual Save 20%

Solo

See why sales reps love Prsona

$0
Get Started Free
  • 10 free AI credits (one-time)
  • 1 team member
  • Prsona Standard AI
  • AI prospect analysis + conversation hooks
  • AI email draft generation
  • CSV export (10 contacts)
  • Chrome extension

Launch

For reps who prospect daily

$30/seat/month
Get Launch
  • 300 AI credits / seat / month
  • Up to 10 seats
  • Prsona Pro AI
  • Brand voice configuration
  • Unlimited CSV exports
  • Draft history + saved contacts
  • Full team dashboard
  • Selectable conversation hooks (coming Q2)

Command

For enterprise sales orgs

Customcontact sales
Contact Sales
  • Unlimited AI credits
  • Unlimited seats
  • Prsona Pro AI
  • Everything in Accelerate, plus:
  • SSO & SAML
  • SLA & dedicated support
  • Custom MSA & data processing terms
  • Volume pricing

Frequently asked questions

What is Prsona and how does it work?

Prsona is an AI-powered Chrome extension for B2B sales prospecting. Open a prospect's LinkedIn profile, click the Prsona icon, and AI instantly extracts the prospect's name, role, company, and conversation hooks. Then generate a personalized cold email in your brand voice, save the contact, and move on. More page types are on the roadmap.

How is Prsona different from ZoomInfo or Apollo?

ZoomInfo and Apollo are database-first tools that charge $200-500/seat/month for contact data. Prsona reads the actual content on the LinkedIn profile you're already viewing, extracting richer and more current information. Plus, Prsona includes AI email generation with brand voice control — all starting at $30/seat.

Does Prsona work with LinkedIn?

Yes — Prsona is LinkedIn-native. It reads LinkedIn profiles, posts, activity, and bios directly on the page. Just click the extension icon on any LinkedIn profile and Prsona handles the rest.

What makes the AI emails better than ChatGPT?

Three things: (1) Prsona automatically extracts prospect data — no copy-pasting, (2) the AI uses real conversation hooks from their content, not generic openers, and (3) every email follows your team's brand voice settings.

Can I control what my team's AI emails sound like?

Absolutely. Sales directors set brand voice rules, tone guidelines, and messaging guardrails in the team dashboard. Every AI-generated email from every rep automatically follows those rules.

Is there a free plan?

Yes. Prsona Solo includes 10 lifetime AI credits (one-time, not monthly), the Chrome extension, prospect analysis with conversation hooks, and AI cold email generation. No credit card required. Upgrade to a paid plan when you're ready for monthly credit pools.

Your prospects can smell a template.
Give them something real.

Every cold email your sales team sends should feel like it was written for one person — because with Prsona, it was.

Free plan. No credit card. Works in 10 seconds.

Talk to us

Want to see Prsona on a real LinkedIn profile?

Tell us your team size and the workflow you're trying to fix. We'll set up a 20-minute walkthrough.

Prefer the full form? Visit /contact →

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