LinkedIn DM · SaaS · Founders
LinkedIn DMs have one rule: brevity. The platform punishes anything over three short paragraphs. The templates below are 30-80 words each, name something specific from the founder's own posts or company page, and ask one small question.
These work because LinkedIn is the founder's office. They check it. They reply when the message reads like another founder, not a sales pipeline ping.
Want these generated automatically from any LinkedIn or company page?
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{first_name}, congrats on the {role} hire. The bit in your post about {specific_quote} matched a problem we solve. 20 min next week to see if the timing's right? If not, no worries.Template 2
Saw {company} crossed {milestone}. Curious whether the next stretch is more outbound volume or higher-quality outbound. We're useful in different ways depending on which one. Worth 15 min?Template 3
{first_name}, sending this because of your post on {topic}. Building in the same lane. No agenda for the connect, but happy to share what we've learned around {specific_subtopic} if useful.Template 4
Thanks for accepting, {first_name}. {referrer} suggested I reach out because of {specific_reason}. Happy to share what we've seen across {n} similar teams. Want to do a quick async or 20 min live?Template 5
{first_name}, met briefly after your {event} talk. The {specific_takeaway} part stuck with me. Mind if I send the writeup we did on a similar problem? Useful or not, no follow-up needed.Prsona reads the prospect's LinkedIn or company page and writes a personalized email in your team's voice. Three seconds, in the tab you're already on.
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