Open any LinkedIn profile, click the Prsona icon, and structured prospect data lands in the side panel: name, role, company, bio, recent activity, conversation hooks. No tab switching, no copy-paste from Apollo or ZoomInfo.
Three to five conversation starters drawn from the prospect's actual posts and signals, not generic openers. Reps pick which to lead with; the AI builds the email around the choice.
Drafts inherit the team brand voice configured by your sales leader, plus a personal voice layer the rep can set themselves. Same playbook across the team, your own sign-off.
Editable before send
Every draft is a starting point, not a send-as-is template. The rep adds the one line of context the AI couldn't know — that final pass is what makes Prsona drafts read as effort, not automation.
Save with one click
The Save button on the side panel pushes the structured prospect record to the team dashboard. No CRM tab, no spreadsheet paste. The rep's job is to ship the email, not maintain a parallel database.
Open in Gmail
The draft opens directly in a Gmail compose window with subject, body, and recipient pre-filled. Ship-it-or-edit-and-ship in one click.