On-page journalist intelligence
Open a journalist's LinkedIn or their author page on a publication. Click Prsona. Bio, beat, recent articles, posts, hooks — surfaced in 3 seconds.
For PR & Journalist Outreach
Journalists get hundreds of pitches a week. The ones that land are the ones that reference an article the journalist actually wrote, an angle they've been developing, or a recent post they shared. Prsona reads the journalist's LinkedIn profile and their recent activity, then generates a pitch in your voice that ties your story to their beat. Built for solo PR pros, in-house comms managers, and founders pitching their own news.
10 lifetime credits · For PR pros, founders, comms managers
A B2B SaaS pitch sent to a journalist who covers consumer tech gets deleted. Worse, it gets remembered as ‘don't respond to anything from this PR pro again.’ Reading at least one recent article before sending separates the pitches that get attention from the ones that get blocked.
Journalists can tell when a PR pro pretends to have read the article. Specific reference (‘your piece on AI infrastructure costs Q3 — the supply-side argument was the strongest point’) lands; vague flattery doesn't.
A founder's news is interesting to the founder. Whether it's interesting to a specific journalist depends on whether the news fits an angle they regularly cover. Connecting your story to their beat is the bridge that makes the pitch a story instead of a press release.
Open a journalist's LinkedIn or their author page on a publication. Click Prsona. Bio, beat, recent articles, posts, hooks — surfaced in 3 seconds.
Specific things the journalist has been writing about lately. Pick which to anchor your pitch on; the AI builds the email around the choice.
Personalized pitch generated in your voice that ties your story to their beat. Editable before send. Brief by default, with a clear story angle.
Same story, different journalists, different angles. Run extraction on each journalist; the AI generates a different angle per pitch tied to each one's beat.
Most PR pros operate solo or as a 2-person consultancy. Launch tier ($30/month) is right; no team minimum.
Founders pitching their own news rather than going through PR firms — same workflow, lower cost than a $5K/mo PR retainer for early-stage launches.
Open a journalist's profile or recent article; Prsona generates a personalized pitch grounded in their actual coverage, recent posts, or beat focus.
Whatever's on the page — recent articles, bylines, beat focus, post topics — informs the draft. The more context the page has, the more specific the pitch.
Yes — typically 30 seconds vs 10-15 minutes per personalized pitch. Same depth of research, just compressed.
If the brand voice is set well and you review before sending, no. Journalists notice template pitches; they don't notice well-researched personalized ones, AI-assisted or otherwise.
$30/seat on Launch is enough for most PR pros (300 personalized pitches/month). Solo free plan to test.
Try Prsona on five journalists today. 10 lifetime credits free, no credit card.