Cold Email · Agencies · Agency Owners
Agency owners sell to operators who get pitched constantly. The good news: the bar for "actually thoughtful" is so low that any honest specificity beats the average. The templates below assume you do real work, and they ask the prospect to evaluate that on its own terms instead of inviting them to a generic "discovery call".
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{first_name},
Took {past_client} from {x} to {y} on {metric} in {timeframe}. The trick wasn't the channels, it was the offer-positioning fix.
If your team's wrestling with the same kind of plateau, 20 min to walk through how we'd map it onto {company}?
{your_first_name}Template 2
{first_name},
Spent 5 minutes on your {channel} this morning. Three things stood out: {issue_1}, {issue_2}, and {issue_3}. The first two are easy fixes; the third is the one that's probably costing real revenue.
Want me to write the fix up as a 1-pager? No paywall, just useful.
{your_first_name}Template 3
{first_name},
We run {channel} for {customer_segment} companies between $5M and $50M revenue. The question we ask new clients first: are you trying to lower CAC or expand reach? The answer changes the entire build.
20 min to see which question {company} should be solving first?
{your_first_name}Template 4
{first_name},
Caught your panel at {event}. The point about {specific_quote} matched something we see across our agency book.
Want to grab 20 min next week to compare notes? Not pitching yet, just want to see if our diagnoses overlap.
{your_first_name}Template 5
{first_name},
{referrer} mentioned you're rebuilding the {function} this year. We've worked with two of their team on similar shifts and it usually comes down to {core_issue}.
Open to a 20-min intro? Happy to share the reference or just talk through the playbook.
{your_first_name}Prsona reads the prospect's LinkedIn or company page and writes a personalized email in your team's voice. Three seconds, in the tab you're already on.
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