LinkedIn DM · Multi-industry · Decision-makers
Decision-makers (VPs, Directors, Heads of) get 50+ DMs a week. The ones that get a reply share three traits: they're specific to something the prospect has said publicly, they ask one small question, and they don't waste the prospect's time on context the prospect already has. The five templates below all clear that bar.
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Saw your comment on {original_poster}'s thread. The line about {specific_idea} is where most teams get stuck. We work on that exact problem. 20 min to see whether it's worth a deeper look?Template 2
{first_name}, the {publication} piece on {company} mentioned you're {specific_initiative}. Have a useful pattern from another {industry} team that hit the same fork. 15 min to share?Template 3
{first_name}, the {feature} launch is going to change the math on {downstream_motion}. Three teams I work with are already replanning {specific_workflow} around it. Curious whether {company} sees it the same way.Template 4
{first_name}, sent a note about {topic} a few weeks back. Founder calendars eat threads, completely understand. If outbound personalization is a Q{n} priority, even a one-liner gets us back on the same thread.Template 5
Good talking earlier {first_name}. Posted the doc with the three options we discussed. Easiest to keep momentum if you flag which one feels closest by Friday, or push back on any of them.Prsona reads the prospect's LinkedIn or company page and writes a personalized email in your team's voice. Three seconds, in the tab you're already on.
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