LinkedIn DM · Recruiting · Recruiters
LinkedIn DMs from recruiters have a 3% reply rate on average for senior candidates. The templates below run 8-15% in real campaigns. The differences are small but consistent: name a specific piece of public work, ask for a peer conversation instead of a pipeline interview, and lead with comp transparency where it earns trust.
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{first_name}, the {project} writeup is rare. Most teams skip the {specific_decision} step. We're hiring for a role where that judgment matters. Want to compare notes on how the team thinks about {topic} for 15 min?Template 2
{first_name}, hiring a {role}. Comp band {salary_band} + equity, remote-first, team has shipped {ship_proof}. Want to take a 20-min look or pass it on to someone in your network?Template 3
{first_name}, founder at {company} sending this myself. We're 12 people, $X ARR. Read your {public_work} this morning, would be a great first eng hire. Open to 30 min to see what we're building?Template 4
{first_name}, we talked back in {month}. You said "ping me if X happens". X happened: {specific_change}. Worth a 20-min check-in or want another quarter?Template 5
{first_name}, I'm {hiring_manager_role} at {company}. Connecting because of {specific_reason}, not for an immediate ask. Happy to share how the team thinks about {topic} if it'd be useful.Prsona reads the prospect's LinkedIn or company page and writes a personalized email in your team's voice. Three seconds, in the tab you're already on.
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